Sunday, July 31, 2016

FRUITY CRISP OREO



Is it a breakfast cereal?  Is it a cookie?  It's both!

"Fruity Crisp" is the latest "Limited Edition" Oreo I've found, and it makes me wonder why Nabisco didn't just license the Fruity Pebbles name from Post.  Because that is clearly what this cookie is trying to evoke--the only thing missing from the packaging is Fred and Barney.

When I saw this at the local supermarket, I had two questions I wanted answers to (apart from the basic question "who is going to buy such a thing?").  First, is the fruit taste of the cereal going to be barely noticeable, minimized by the cookie and cream?  And second, how big are the cereal pieces anyway?  Are they so small that they are hardly noticeable?

Both questions were immediately answered when I opened the package.  The artificial fruit smell was overpowering, and the filling was a lot more uneven than usual, approaching the thickness of the double stuff Oreos.  Biting into the cookie gives you the familiar snap, crackle and pop of a rice cereal.  It's an odd sensation amidst the normally smooth creme filling, and I'm not sure it approaches the promise made on the packaging.  But I suppose advertising "fun, colorful rice crisps" is better than advertising "odd, colorful rice crisps."

The fruity crisp is definitely a taste that stays with you long after the cookie itself.  I'm going to give it an above average score for delivering on it's promise--I expected a cookie that tasted like Fruity Pebbles, and I got it.  If that is what you are expecting, you'll like it.  But unless you are a five year-old child, you probably won't want to eat very many of them in one sitting.  I don't see it becoming a regular flavor any time soon.

RATING: 3/5