Despite my current fascination with Pop Tarts, and all the interesting "limited edition" flavors Kellogg's has been releasing lately, I didn't eat them very often while growing up. I'm not sure why. It isn't as if my mother was anti-processed food...after all, she gave us Pillsbury "food sticks," and who knows what those were made of? But at least those were labeled as chocolate, peanut butter and vanilla rather than purely artificial flavors.
With Blue Raspberry Pop Tarts, Kellogg's has pretty much abandoned all pretense of these pastries being part of a nutritious breakfast. At least all of their original Pop Tarts were based upon things found in nature--brown sugar and cinnamon, strawberry, blueberry and apple currant. There is nothing natural about the bright Ti-D-Bowl blue color here...although theses pastries would look great next to a blue Powerade, Icee, Boo Berry cereal or cotton candy. You know--things that will all make your poop turn green.
The flavor is a slightly tart raspberry, but it is not nearly strong enough to differentiate it from the regular raspberry Pop Tarts. So, the selling point of this new flavor must be the blue color which extends to stripes on the white icing. But that just makes it seem like you are eating a baby shower decoration...unlike the Wild Berry Pop Tarts with bright purple and blue that at least seem more offbeat and exciting.
To summarize, it doesn't taste any different than regular raspberry Pop Tarts, and it has a subdued color scheme for the outer frosting that doesn't make it stand out from any of the new "wild" flavors. In other words, it is merely average. This would be the Pop Tart that hangs out on the side of a room during a party, which you later forgot was even there. Not bad, but nothing special either...
RATING: 3/5
