This is the first cereal I've ever reviewed for Irresponsible Calories. That's because most new cereals are re-worked versions of existing cereals promoted as temporary tie-ins to movies (Batman V Superman, Frozen, Star Wars, etc.). Or they are chocolate-flavored cereals which I have serious religious and moral objections against reviewing. Well, that's not actually true...I just have never enjoyed chocolate cereals. Whenever I bought those small multi-cereal packs, for example, I left the Cocoa Krispies for last. So, when it comes to reviewing Chocolate Lucky Charms, it's just not going to happen.
Cinnamon, however, is one of my favorite flavors, and Cinnamon Toast Crunch is one of my Top 10 favorite cereals. (Cinnamon Chex and Cinnamon Life aren't far behind). So, I was interested in trying a new cinnamon version of an old classic. In hindsight, I probably should have left it well enough alone...and so should have Kellogg's.
Just in case you've been living in a cave since 1952, Frosted Flakes is a thin corn flake cereal topped with sugar. I happen to like it, despite the fact that it seems to get soggy in milk faster than most any other cereal I've ever eaten. But unfortunately, that description--a "thin corn flake"--is exactly why a cinnamon version doesn't work.
Checking the ingredients list, Cinnamon Toast Crunch is a combination of wheat and rice, whereas Cinnamon Life is an oat cereal, Cinnamon Chex is a rice cereal and Cinnamon Streusel Mini-Wheats speak for themselves. I never considered that there might be a good reason that all of these other cereals avoided using corn flakes. As with Cheetos Sweetos...which took the corn meal of a Cheetos puff and covered it in cinnamon and sugar...Cinnamon Frosted Flake's combination of corn and cinnamon has an odd taste. Add to that the fact that the thin flakes get soggy too quickly, and you have a cereal that is just too insubstantial to support the cinnamon flavor.
RATING: 2/5
