I think Nabisco has finally hit rock bottom when it comes to new ideas. After spending the past several years combining the Oreo form with various flavors designed to imitate other snacks (Peeps, Swedish Fish, DQ Blizzard, Reese's Peanut Butter Cups), the latest limited edition Oreo is...well...designed to imitate another cookie.
I honestly didn't realize there was such a thing as "cookie butter," although I know what a butter cookie is. Cookie butter is basically a spread such as Nutella, except that it consists of cookie crumbs, vegetable oil, butter or milk, flour and sugar instead of yeast, celery and onion salt. Wait...no, that's Vegemite. And you can eat cookie butter right off the spoon...unlike Vegemite...or spread it on toast.
In any event, what you have here is a cookie which tastes like a cookie. It doesn't taste much different than Vienna Fingers, Mother's English Tea cookies, or frankly Golden Oreos...although the cookie in this case is graham flavored.
These cookies taste very pleasant, and there is no overpowering flavor such as mint, cinnamon or artificial fruit to get in the way. Still, at the end of the day, you have to ask yourself--are these really necessary? If you like traditional Oreos, this cookie tastes nothing like it. If you like vienna fingers or other vanilla creme cookies, why wouldn't you stick with what you know?
I think this cookie might become more successful if it were launched on its own under a different name (and a different shape, of course). As it is, it is a tasty "limited edition" Oreo which is likely too uninteresting to grab the attention of people looking for something unusual.
RATING: 4/5
