Sometimes the opportunity for corporate "synergy" overrides common sense.
Take Pop-Tarts, for example. Kellogg's has been producing these popular toaster "pastries" (in the loosest sense of the word) since 1964. Their small size make them handy for an on-the-go snack when you don't have time to sit down for a bowl of Kellogg's cereal.
But with the recent Fruit Loops Pop-Tart, and now this Apple Jacks Pop-Tart, Kellogg's is branding their toaster pastries with their most famous cereal names. (If they end up releasing a "Honey Smacks or Corn Pops Pop-Tart," , I'm outta here...) It's a dubious idea at best.
If I wanted the taste of Apple Jacks, I'd simply eat the cereal. And if I wanted an apple/cinnamon Pop-Tart, I'd probably settle for the existing brown sugar cinnamon variety instead...or wait for the Frosted Crisp Apple Pop-Tarts to make a reappearance. After all, there's (currently) no law against eating two Pop-Tarts simultaneously. So...who exactly is this for?
I made the mistake of thinking it was for people who like Apple Jacks cereal.
I must give Kellogg's credit, however, that the abomination that is at the center of these Pop-Tarts does look like Apple Jacks (the orange one, anyway) and it mostly taste like Apple Jacks cereal except without the crunch...which is the best part. It sort of tastes like a soggy piece of cereal left at the bottom of the bowl. Half dissolved in milk. In your sink after you come home from school six hours later and realize you didn't rinse your bowl and put it in the dishwasher. Shame on you! And shame on Kellogg's for making me want to try these things which are worse than both the regular cinnamon or apple Pop-Tarts and the cereal which this new flavor is based upon.
RATING: 2/5
