Even so, I don't know why the company bothers creating new varieties. Of all the snacks out there, Pop Tarts has probably tried (and failed) the largest number of flavors and combinations--from vanilla latte, Eggo waffles, Boston creme donuts and maple bacon to A&W root beer, pumpkin pie and Apple Jacks and Froot Loops cereals. The nadir was the 2021 "Mystery Flavor" which turned out to be everything bagels (!). With 20-30 varieties in production at any time, why don't they stick with the core flavors (brown sugar cinnamon, strawberry and blueberry...frosted or unfrosted)? But, I suppose I should be thankful they don't, otherwise I'd have nothing to write about.
The latest flavor, Lemon Blueberry Crumble, doesn't specifically note that it is a "Limited Edition" on the packaging...so God help us if it joins the regular rotation! It certainly doesn't belong there. But even if it gets discontinued, as it should, don't worry--I'm sure you'll be able to find them in a dollar store somewhere for the foreseeable future. True, the label might say "Best By November 2025," but who are we kidding? These things are built to last.
As a fan of both lemon and blueberry snacks, you might think this new Pop Tart would be right up my alley. That's what I thought as well...until I tried them. Now I just think they belong in an alley.
Blueberry is my second favorite Pop Tarts flavor, right behind brown sugar cinnamon, but here they've somehow managed to mess it up. I don't taste any lemon whatsoever, by the way, but apparently Kellogg's snackologists were inspired by Bath & Body Works. This "lemon blueberry" tastes like the smell of a candle, soap or potpourri and leaves a nasty aftertaste. As for the crumble? Perhaps future scientists will extract the microscopic yellow bits from the frosted coating and, as with a mosquito in amber, discover the DNA of a cake crumble. But, whatever they turn out to be, they add absolutely nothing to the taste or to the texture of this Pop Tart.
If you like lemon and blueberry and are intrigued by the combination, you are better off buying those separate Pop Tart flavors, cutting one of each in half and melding them via the microwave oven. Otherwise, I'd definitely avoid these...unless you want to stick a wick in one and light it the next time you take a bath.
RATING: 1 / 5
